Case Study
Air Caraïbes → Digital Redesign for a Seamless Booking Experience
Air Caraïbes → Digital Redesign for a Seamless Booking Experience
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Blending Premium Brand Identity with a High-Performance Booking Flow
Air Caraïbes needed a complete digital redesign to modernize its online experience and strengthen its premium positioning. The project focused on art direction, design system creation, and UX optimization to make the booking process faster, more consistent, and SEO-efficient. Through iterative design and performance testing, we achieved a smoother, more reliable experience across devices, while aligning the visual identity with the brand’s Caribbean elegance. Key outcomes: - Cohesive design system and brand language - Optimized booking flow and on-site performance - Improved organic visibility through SEO and accessibility
Client
Air Caraïbes
Industry
Travel & Aviation
Year
2023
Services
Product Design, UI Design, Art Direction
Discover
Blending Premium Brand Identity with a High-Performance Booking Flow
Air Caraïbes needed a complete digital redesign to modernize its online experience and strengthen its premium positioning. The project focused on art direction, design system creation, and UX optimization to make the booking process faster, more consistent, and SEO-efficient. Through iterative design and performance testing, we achieved a smoother, more reliable experience across devices, while aligning the visual identity with the brand’s Caribbean elegance. Key outcomes: - Cohesive design system and brand language - Optimized booking flow and on-site performance - Improved organic visibility through SEO and accessibility
Client
Air Caraïbes
Industry
Travel & Aviation
Year
2023
Services
Product Design, UI Design, Art Direction
Reimagining the Premium Travel Experience
Context
Before the redesign, the booking journey lacked visual unity and clarity.
The challenge was to build a modern, unified, and high-performing digital platform aligned with the brand’s premium positioning and emotional tone.
Objectives
Strengthen brand consistency through a dedicated design system
Simplify and speed up booking and payment flows
Merge visual emotion with measurable business performance
Approach
Created a modular design system (typography, colors, iconography)
Optimized booking steps via user testing and data analysis
Improved SEO structure and page speed performance
Enhanced visuals and motion to reflect the warmth of the Caribbean identity
Impact
The redesign improved navigation, conversion, and accessibility.
Air Caraïbes now offers a booking experience that feels premium, human, and effortless, across every touchpoint.
Reimagining the Premium Travel Experience
Context
Before the redesign, the booking journey lacked visual unity and clarity.
The challenge was to build a modern, unified, and high-performing digital platform aligned with the brand’s premium positioning and emotional tone.
Objectives
Strengthen brand consistency through a dedicated design system
Simplify and speed up booking and payment flows
Merge visual emotion with measurable business performance
Approach
Created a modular design system (typography, colors, iconography)
Optimized booking steps via user testing and data analysis
Improved SEO structure and page speed performance
Enhanced visuals and motion to reflect the warmth of the Caribbean identity
Impact
The redesign improved navigation, conversion, and accessibility.
Air Caraïbes now offers a booking experience that feels premium, human, and effortless, across every touchpoint.
0%
0%
booking completion
0%
0%
Page load
0
0
Reusable components
0%
0%
Organic traffic
0%
0%
booking completion
0%
0%
Page load
0
0
Reusable components
0%
0%
Organic traffic