Case Study
Danone → A Platform for Purpose
Danone → A Platform for Purpose
Discover
Building a User-Centric Platform for Brand Purpose
Danone needed a digital platform to communicate its sustainability and health commitments through a clear, human-centered experience. The redesign aimed to combine systemic design, storytelling, and UX clarity to strengthen brand identity while engaging users with Danone’s environmental and social initiatives. Through workshops and prototype testing, we defined a unified design framework that translates Danone’s values into an engaging, scalable digital experience. Key outcomes: - A platform expressing brand purpose through design - Stronger link between content, storytelling, and engagement - A scalable base for all future brand-driven digital initiatives
Client
Danone
Industry
Food & Sustainability
Year
2023
Services
Product Design, UX/UI, Digital Art Direction
Discover
Building a User-Centric Platform for Brand Purpose
Danone needed a digital platform to communicate its sustainability and health commitments through a clear, human-centered experience. The redesign aimed to combine systemic design, storytelling, and UX clarity to strengthen brand identity while engaging users with Danone’s environmental and social initiatives. Through workshops and prototype testing, we defined a unified design framework that translates Danone’s values into an engaging, scalable digital experience. Key outcomes: - A platform expressing brand purpose through design - Stronger link between content, storytelling, and engagement - A scalable base for all future brand-driven digital initiatives
Client
Danone
Industry
Food & Sustainability
Year
2023
Services
Product Design, UX/UI, Digital Art Direction
Designing a Platform for Purpose
Context
Danone’s previous digital presence lacked cohesion between brand narrative and product ecosystem.
The goal was to create a platform built around the user, reflecting Danone’s mission of “One Planet. One Health.” while highlighting real-world sustainability actions.
Objectives
Strengthen brand consistency and storytelling impact
Improve navigation clarity and content hierarchy
Highlight sustainability initiatives and human stories
Approach
Defined a modular design system connecting brand, content, and user flows
Structured an information architecture focused on readability and story impact
Designed immersive layouts combining text, imagery, and motion
Integrated accessibility and SEO principles for global reach
Impact
The platform now unifies Danone’s purpose, brands, and commitments in a seamless, narrative-driven experience, turning corporate communication into an interactive.
Designing a Platform for Purpose
Context
Danone’s previous digital presence lacked cohesion between brand narrative and product ecosystem.
The goal was to create a platform built around the user, reflecting Danone’s mission of “One Planet. One Health.” while highlighting real-world sustainability actions.
Objectives
Strengthen brand consistency and storytelling impact
Improve navigation clarity and content hierarchy
Highlight sustainability initiatives and human stories
Approach
Defined a modular design system connecting brand, content, and user flows
Structured an information architecture focused on readability and story impact
Designed immersive layouts combining text, imagery, and motion
Integrated accessibility and SEO principles for global reach
Impact
The platform now unifies Danone’s purpose, brands, and commitments in a seamless, narrative-driven experience, turning corporate communication into an interactive.
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Average session duration
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Page load time
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Visibility on impact topics
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Unified design system
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Average session duration
0%
0%
Page load time
0%
0%
Visibility on impact topics
0
0
Unified design system